Marketing
Campaign performance, budget and conversion overview.
12.4%
8.1%
0.5%
6.2%
Campaign Performance
Impressions vs clicks this year
Q1 Budget
On track
$76,500
Total allocated across channels
Spent
$26,600
Remaining
$49,900
Social Media
42%
$32,130
Email
28%
$21,420
PPC
18%
$13,770
Content
12%
$9,180
Conversion Funnel
From first visit to paying customer
Visitors
45,280
28% convert
Signups
12,680
34% convert
Trials
4,310
44% convert
Customers
1,890
Channels
Traffic and conversion by source| Channel | Sessions | Conv. Rate | Spend | Trend |
|---|---|---|---|---|
|
Google Ads
|
24.6K | 4.8% | $9,400 | 12.2% |
|
Facebook
|
18.2K | 3.1% | $6,150 | 6.4% |
|
Instagram
|
14.9K | 2.6% | $4,820 | 9.8% |
|
X / Twitter
|
8.4K | 1.9% | $2,760 | 2.1% |
|
Email
|
11.3K | 5.4% | $1,940 | 4.7% |
Top Campaigns
Progress toward goal
Summer Sale
Active
Product Launch
Active
Brand Awareness
Active
Webinar Promotion
Scheduled
Retargeting
Active